Huixiang Food Machinery's participation in the 27th Shanghai International Hotel and Catering Industry Expo was successfully concluded
Release Date: 2019-04-04
Guided by the Shanghai Tourism Bureau, the 27th Shanghai International Hotel and Catering Industry Symposium, co-sponsored by the China Tourism Restaurant Association and Shanghai Bohua International Exhibition Co., Ltd., and co-sponsored by the International Chinese Restaurant Association, lasted 4 days in On March 29, 2018, the curtain came to an end at the Shanghai New International Viewing Center. On the way to the 27th year of history, this exhibition will show more remarkable growth and progress in all aspects.
HOTELEX Shanghai is one of the most well-planned, influential and high-quality hotel restaurants in China. 切菜机厂家 、意大利、西班牙、美国、德国、日本及港澳台等国家和区域的展商。 This exhibition includes 22 indoor and outdoor pavilions with a total exhibition area of 220,000 square meters. The professional sections of HOTELEX Shanghai include: catering equipment, tabletop supplies, coffee and tea, beverage induction, cooking ingredients, baking, ice cream The exhibition areas such as wine, spirits and spirits gathered exhibitors from China, Shanghai Huixiang Food Machinery Co., Ltd., vegetable cutter manufacturers , Italy, Spain, the United States, Germany, Japan, Hong Kong, Macao and Taiwan. On this stage, which is the annual procurement event of the domestic hotel and catering industry, a variety of wonderful shows, such as competitions, exhibitions, seminars and trade matching, have been performed, which has made inestimable the vigorous development of domestic and even international hotel and catering careers. enhancement.
As the weather vane of hotel catering and high-end food and beverage exhibitions, 2018 HOTELEX Shanghai has reached a new high regardless of the number of buyers from the exhibition plan. A total of 146,267 professional visitors from the professional buyers, dealers, and agents of the hotel and catering profession, coffee, ice cream and baking professions, bar clubs, supermarkets and retail professions visited the exhibition, including 122 from the world. 5,135 overseas audiences from different countries and regions. This year, the number of overseas visitors has doubled in Vietnam, the United States, Australia, Indonesia and other countries and regions. During this period, visitors from Southeast Asia accounted for 20.95% of all overseas buyers, and countries that have increased rapidly include Thailand, Vietnam, and Indonesia; Visitors from the United States accounted for 12.46% of all overseas buyers, an increase of nearly 3.2 times compared to 2017; the participation of professional buyers from Australia also increased by nearly two times. The increase in audiences in the above countries and regions indicates that Hotex is committed to a global professional position. According to the analysis of the composition of the entire audience, it can be seen that the share of restaurants / restaurants / fast food restaurants / snacks / takeaways and coffee / tea beverages / roasting buyers has increased significantly to account for 23.76% of the total audience. At the same time, following the division of the first phase of the second phase of Hotex, hotel / hotel / resort and other buyers tending to hotel supplies tended to develop smoothly.
This year, HOTELEX has significantly improved and improved its overall planning compared with the previous year.The exhibition site brought together national and regional countries from Shanghai Huixiang Food Machinery Co., Ltd. in Italy, Spain, the United States, Germany, Japan, Hong Kong, Macao and Taiwan. Exhibitors, a total of more than 2,500 professional leading brands and representative companies, gathered many top and outstanding hotel and restaurant suppliers on the scene. It is particularly noteworthy that this year's HOLEX will move some categories related to hotel supplies (hotel linen, customer service, IT, etc.) to the second phase of the Hotel Plus hotel exhibition to be held in late April. HOTELEX combined with the current market trend, the high-end food and beverage section has been greatly improved and expanded. In the meantime, the beverage induction, coffee and tea sections have been increased from five to seven, and the baking section has been upgraded from one to two. The cooking ingredients, ice cream, wine, and spirits sections have been steadily improved. On the basis of solidifying the original map, the quality of exhibitors, participating brands and exhibited products has been upgraded, and then the 2018 Shanghai International High-end Food and Drink The exhibition exhibited a leap forward of over 120,000 square meters.
Of course, as the HOTELEX brand logo, or the "Fist Products" catering equipment induction and desktop supplies section is still popular, live communication is hot, regardless of the exhibition planning is still the quality of the exhibition, can be described as the domestic leader. In terms of planning, the two professional sections of catering equipment induction and desktop supplies occupy nearly half of the entire Hotex Shanghai exhibition, with a total exhibition area of over 100,000 square meters, an increase of 2 indoor halls compared with the previous year, and many occupations "Big coffee grade" brand products, manufacturers and distributors are recruited.
Of course, with the expansion of the plan, the quality has also been continuously improved, and the concept of "boutique" has continuously emerged at the exhibition site of the restaurant equipment induction section. This section contains equipment for cooking and refrigeration. It focuses on Western-style catering and serves high-star hotels and personalized restaurants. The exhibitors and brands participating in it can include all domestic high-end markets. During the exhibition, several internationally renowned brands held global new product launch conferences and joined forces to push the high end to the end. In addition to the intuitive brand and product display, the matching high-end show-2018 HOTELEX Kitchen Lab as the "soft power" performance of the HOTELEX restaurant induction equipment, gathered at home and abroad through a "flash Michelin store" approach. The elites of the food and kitchen industry from all walks of life, with the concept of "famous chefs, celebrities, and celebrities", will present international celebrities, high-end kitchens and top-of-the-line version of kitchen utensils that are not familiar to ordinary people on a daily basis, and have won all participants Praise.
Together, the desktop supplies section is not to be outdone, bringing together domestic and foreign high-end brands, and its exhibited volume can be described as an international leader in the same level viewing conference. For a long time, the Hotelex desktop supplies section has adhered to the international high-end line. Most of the overseas brands come from European products. According to incomplete statistics, the number of participating brands exceeds 300 internationally renowned brands from around the world, an increase of 10% over the previous year. In addition to the star-studded overseas exhibits, the promotion of the domestic desktop industry has also been continuously promoted. For example, all the "national banquet-level" products that have been amazing in the past have all appeared on the stage. On the other hand, combining the quality of handicraft, hand-painted and hundreds of years of traditional Chinese porcelain, the "high-end private custom" based on Jingdezhen craft ceramic products has been born, and has gained the enthusiasm and favor of professional buyers.
To sum up, behind the closing of this exhibition heralded the rewriting of the career map, that is, after the innovation of section and planning, Hotex changed from quantity to quality.
As the old saying goes, "If you don't accumulate, you can't walk thousands of miles, if you don't accumulate small streams, you can't become a sea." Regardless of the distribution of sections, organization of events, on-site service, etc. set from the micro-direction, there are still many preparation details hidden behind the exhibition, which have injected sufficient and solid "four-day annual hotel and catering industry procurement ceremony" nourishment". In 2018, the "Spring Banquet" of HOTELEX was successfully closed. Everything cannot be separated from the support and love of guests from all walks of life.
The four-day Shanghai International Coffee and Wine Culture Festival coincided with Hotex on March 29, 2018 at the Shanghai New International Scenic Center. 切菜机厂家 这场集合了八十余家国内外网红咖啡馆，远至欧洲北美，近则东亚及国内的人气咖啡店、个性酒吧的隆重集市，吸引了包含海内外很多专业观众、咖啡从业人员、喜爱或鲜有接触咖啡的人群，以及数家媒体记者。 Shanghai Huixiang Food Machinery Co., Ltd.'s vegetable cutter manufacturer gathered more than 80 domestic and foreign celebrity cafes, as far as Europe and North America, and near the grand market of popular coffee shops and personalized bars in East Asia and China. Including many professional audiences at home and abroad, coffee practitioners, people who love or have little contact with coffee, and several media reporters.
Looking back at the exhibition site, the spring is soaked in every corner. Exhibitors, audiences, contestants, professional judges, special guests, etc., everyone seems to be infected by the unique passion of Hotex. The exhibition brings together a number of top professional events and high-end displays, not only gathering the most authoritative professional resources across boundaries, but also highlighting the highlights of the exhibition site that most attracted the attention of the audience. At the various competition scenes, the wonderful game of professional masters attracted the audience to stop and appreciate. The flashing lights and applause came one after another to fully display the charm of the hotel catering profession.
Coffee events are the eye-catching "old-time" events of HOTELEX. All international coffee events authorized by World Coffee Events (including barista, pull flower art, coffee cup testing, coffee roasting and coffee brewing), WCE All Stars (International Coffee All-Star Tour) and so on, wherever there is always a hot popularity.
At the same time, players in various other events have exerted themselves in an exhaustive manner, one by one on the large stage of Hotex to show their personal professional skills and accomplishments. Including the 5th Shanghai International Beverage Ideas Contest 2018, the 6th China International Bartending Master Cup 2018, the 5th Shanghai International Craft Ice Cream Masters 2018, the Shanghai International Pizza Masters 2018, the 2018 Italian Pizza Contest, and the 7th International Bread Contest-China Team Selection East China Division & 2018 International Bread Contest Classic, 2018 HOTELEX "Tomorrow Star" Chef Contest, 2018 Star Hotel Table Contest, 2018 "KINGDOM Jincheng Refrigeration" CLW West Point Classic Contest, 2018 Kitchen Experiment Room / Kitchen Lab, etc.
切菜机厂家 倾力打造2018餐饮类相关论坛，包括： 2018中央厨房建造与开展高峰论坛、2018CMBC酒吧管理者及威士忌圆桌会议（上海）、我国披萨职业现状及开展论坛、“新饮品年代”HOTELEX饮品高峰论坛、2018 HOTELEX 我国餐饮业高峰论坛、现代餐饮职业革新高峰论坛等。 In addition to the above events, Hotex invites industry veterans, Shanghai Huixiang Food Machinery Co., Ltd. vegetable cutter manufacturers to create 2018 catering related forums, including: 2018 Central Kitchen Construction and Development Summit Forum, 2018 CMBC Bar Manager and Whiskey Round table conference (Shanghai), China's pizza career status and development forum, "New Drink Era" Hotex beverage summit forum, 2018 HOTELEX China catering industry summit forum, modern catering career innovation summit forum, etc. In the meantime, the “HOTELEX Drinks Summit Forum” also invited the management or founders of trendy tea brands such as Hi Tea, Honey Snow Ice City, GABEE.xCoffee Voice, Nana Snow Tea, Nishio Matcha, etc. to share their professional experience together. The catering boss's internal reference is invited as the full-course collaboration media for this event, released "2018 China Drinks Statement", and analyzes the future development trend of the beverage profession from the structural micro-professional situation.
A number of catering industry competitions and forums have emerged in an endless series, aiming to realize the diversification of catering, baking and beverage occupations through a communication method endowed with ideas and professional skills. It can be described as gathering industry elites, showing a variety of professional styles, carrying out high-end and internationalization to the end, and providing guests and audiences with a charming career gluttonous meal.
HOTELEX, as one of the cutting-edge exhibitions for the hotel catering industry, has moved from one exhibition to four exhibitions (Shanghai, Beijing, Chengdu, Guangzhou), and is striding forward with Shanghai as the leader, East China, Southwest China, South China and The North China region is the support and radiates the journey of the hotel supplies professional leader exhibition in Asia and the international market. The first phase of the hotel exhibition in March has come to an end. The second phase of the hotel exhibition in April (Shanghai International Hotel Engineering Design and Supplies Exhibition) will provide strong support for the supporting facilities and services of the commercial space of the hotel and even the tourism supply side.
In 2018, the benefit food robot will continue to inspire the invention of unlimited possibilities. The future stage is even more exciting and I look forward to seeing you next time.